The conventions and codes of a magazine are the signs with meaning and the accepted way of making it. My partner and I did sister magazines, Dogster and Catster, to precisely analyze these techniques. In doing so, we aimed to find techniques that we could apply to our own magazines. In terms of the cover, both magazines had an enlarged photo of a single animal (dependent on whether it is Catster or Dogster) towards the center. These visually tell viewers that the magazine will be about taking care of animals. We would keep this as it depicts purpose and theme in a simple manner, and it is also visually appealing. Catser's mastheads go for a serif font, and so does Dogster. The effect of such a font is evoking formality, but the style of the text is jovial at the same time. This means that it will be very enjoyable and pleasant to read, so we would both mimic this in our own work. For Catster, 2/3 of the issues has the main image (the animal) going over the masthead. Dogster only
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